If you’d like to listen to a 20 minute discussion about what lawyers should be doing to develop new business, try the recently released podcast of my interview by LeftFoot founder Nicole Giantonio. The conversation is available for free in iTunes format on the LeftFoot website, and also on iTunes, Soundcloud, and Stitcher.
I talked not just about the key concepts from my Legal Business Development Quick Reference Guide, but also about the importance of legal project management. After all, according to Altman Weil’s survey of Chief Legal Officers, the top three things that clients want these days are greater cost reduction, improved budget forecasting, and more efficient project management. All three are related to LPM, and business development begins and ends with giving clients what they want.