Next Tuesday April 29 at 1 PM Eastern time, Arnie Herz and I will present a one hour webcast entitled “Critical Relationship Building Skills for Lawyers.” It’s one of those topics that they probably should have covered in law school, but didn’t: how to build relationships that lead to more new business.
You can even get one CLE credit if you practice in one of the 13 states listed on the site.
BlawgWorld 2007 is being released today: an e-book that samples “the most influential legal blogs” and more. It’s being announced simultaneously by all of the bloggers who were selected by TechnoLawyer, including me. My recommendation: skip the rest of this post and download your copy now .
If you’d prefer to read my seven reasons first, they are:
Reason 1: BlawgWorld 2007 is a very efficient way to quickly find the one or two or three legal blogs you should be reading regularly. There’s far too much useful information in the world, and far too little time to read it all. In the 21st century, the keys to success will be focus and prioritization. TechnoLawyer selected the blogs which they thought would be most useful to lawyers, then asked each of the selected bloggers to pick their best post of the year.
Reason 2: It’s free.
Reason 3: It’s cool. E-books usually annoy me, but this one is easy to navigate (using the tabs at the top) and has some features I had not seen before.
Reason 4: I’m in it.
Reason 5: So is Tom Kane, the co-founder of the LegalBizDev network.
Reason 6: So is Monica Bay, who convinced me to start this blog a few years ago. And so are most of the other bloggers that I myself read regularly and that I’ve quoted often in the past year, including (in alphabetical order) Michelle Golden, Arnie Herz, Dan Hull, Patrick Lamb, Bruce Marcus, and Gerry Riskin. And a number of legal blogs that are not aimed at marketers, but that I find very valuable such as Bruce MacEwen's Adam Smith Esq., An inquiry into the economics of law firms.
Reason 7: You will see which posts we each selected as favorites of the year. I felt like I was selecting my favorite child from 52 born last year, but they made me do it.
So what are you waiting for? Download BlawgWorld2007 now.
I am thrilled to announce that Tom Kane and I are founding a new group to train and certify coaches to use the LegalBizDev process. The LegalBizDev Network will apply proven systems to assure consistently high quality for programs that are too large to be conducted by a single coach.
Tom has been writing and speaking about law firm marketing for nearly twenty years, and is the author of one of my favorite blogs, The Legal Marketing Blog.com. Before founding Kane Consulting Inc., he was chief marketing officer at a 450-lawyer Philadelphia firm, where he managed a staff of 12 marketers responsible for training, coaching, market research, public relations, advertising, client feedback programs, and more. Tom is a former practicing attorney, and is the author of Letters For Lawyers: Essential Communications for Clients, Prospects, and Others, Second Edition published by the American Bar Association.
In the past, when clients asked me how to use the LegalBizDev approach with a large number of attorneys simultaneously, I have talked about my company’s 21 years of experience developing and managing programs with dozens of trainers and thousands of participants. Now I can add that I have been joined by one of the pioneers in the legal marketing movement, who has spent many years in the trenches, learning what really works in large law firms, and what does not.
Tom and I believe that the pace of change is increasing in the legal marketplace, and that law firms will need to continually improve their business development coaching just to keep up. The LegalBizDev Network will help us to maintain a leadership position in this rapidly changing environment. Together, Tom and I will insure that every program leads to immediate and practical results, in a way that fits each firm’s goals and culture. For more, see today’s post in Tom’s blog.
As Humphrey Bogart put it at the end of the movie Casablanca, “I think this is the beginning of a beautiful friendship.”
