Tip of the month: Keep a prioritized list of business development action items
Every business development plan should include lists of action items that are SMART: Specific, Measurable, Achievable, Relevant and Timed. Given their very limited marketing time, lawyers must focus first on the items that are most likely to pay off, and limit themselves to those that can realistically be achieved in the time they have for marketing.
The first Wednesday of every month is devoted to a short and simple tip to help lawyers increase efficiency, provide greater value to their clients and/or develop new business. For more information on improving results, see page 54 of my Legal Business Development Quick Reference Guide, which is now available in both paperback and Kindle editions.