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January 01, 2014

Tip of the month: Develop a defensive marketing plan for 2014

Exactly what will you do this year to protect your top client relationships?  In the current competitive environment, no client can be taken for granted, no matter how long you have worked for them.  If they are already happy with your service, what could you do to make them even happier? 

 

The first Wednesday of every month is devoted to a short and simple tip to help lawyers increase efficiency, provide greater value to their clients and/or develop new business. For specific ideas to increase satisfaction, see my books the Legal Business Development Quick Reference Guide and the Legal Project Management Quick Reference Guide.

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