Business development tip of the month: Measure results
The business development tactics that work with one client may fail with another. What works for you may fail for your partner. And what works this year may fail next year. Markets change, people change, and fashions change. The only thing that does not change is the need for testing. As it says in the New Testament, “test everything, retain what is good.” (1 Thessalonians: 5:21)
The first Wednesday of every month is devoted to a very short and simple tip like this to help lawyers increase efficiency, provide greater value to their clients and/or develop new business. This month’s tip was adapted from my book the Legal Business Development Quick Reference Guide.