Tip of the month: Work with others

Business development can take a very long time, so it helps to work with other people who provide support through the losses, and help you celebrate the wins.  Whether you create an informal group with your colleagues, set up a monthly meeting with your marketing staff, or hire an external coach, working with others provides social support, increases accountability, and leads to steady progress. 

The first Wednesday of every month is devoted to a very short and simple tip like this to help lawyers increase efficiency, provide greater value to their clients and/or develop new business.

Comments

[Thomas R. Bond]

Attorneys engaged in legal marketing efforts with others in the firm will come to realize that marketing is a process characterized by a number of rejections interspersed with successes over the long periods of time during which the marketing process unfolds . Even the most successful attorney marketers will report this to be the case.They can serve as role models for the attorneys with no or limited experience in the marketing realm. For those attorneys with a growth mindset --determination to learn ,maintain focus on attractive and promising marketing targets ,and achieve a series of effective sales advances--marketing group dynamics can play a very positive role.