Announcing my new book on legal business development
The second edition of my Legal Business Development Quick Reference Guide is being published today.
Like my Legal Project Management Quick Reference Guide, the book is designed for the needs of the busy attorney. A lawyer need not read it from start to finish but can open it nearly anywhere and find useful business development ideas that are relevant to his or her practice.
This new book will help you develop business more efficiently by focusing on the activities that are most likely to produce immediate and practical results for your practice, your personality and your schedule.
Part 1 of the book describes the “Top ten ways to increase results from your limited marketing time” including prioritize relentlessly, start with current clients, listen, and plan advances.
Part 2 is organized alphabetically to make it easy for you to find exactly the information you need, just when you need it. It includes tools and checklists for everything from the best ways to increase client satisfaction to a list of 67 questions to get a conversation going. It also summarizes marketing experts’ latest thinking on such key topics as alternative fees, defensive marketing, and social networking.
“This Quick Reference Guide is just what busy attorneys need – a well-organized, well-thought out roadmap to business development actions that are easy to implement. The content is organized to give information on demand, so that professionals can easily find tips and techniques when they need them,” says Despina Kartson, chief marketing officer of Latham & Watkins.
According to Mark T. Greene, chief business development officer of Waller Lansden: “Jim’s Guide is concise and clear, and every section is worth reading. Best of all, it serves as a great reference. When someone new to my team needs to learn about an aspect of legal business development, I point them to a section of Jim’s Guide.”
This second edition updates and combines material from two books which have been used by thousands of lawyers: the LegalBizDev Desk Reference and Legal Business Development: A Step by Step Guide.
The price is $79.95 plus shipping ($10 in the US, $30 outside the US), with volume discounts of up to 50 percent on orders of multiple copies. The book can be ordered now by email (firstname.lastname@example.org), by phone (800-498-7246), by fax (917-386-2733), or by mail (LegalBizDev, 225 Franklin Street, 26th floor, Boston, MA 02110). An excerpt from the book and an order form can be downloaded from our web page.