Marketing tip of the month: Form a business development group

Developing new business is like going on a diet; you will not succeed unless you stick with it. 

One way to assure that you follow up consistently is to work with other people, so you can encourage each other, compare notes on what works, and maybe even develop a friendly competition about who can get the most new business.

Why not ask a few lawyers you enjoy working with to help you start an informal business development group?  Meet for breakfast the first Wednesday of every month to review and update your marketing To Do lists.  You will be much more likely to actually complete your To Dos if you know that once a month you will have to tell others what you have accomplished, and what you have not.

Comments

[Leila Feldbauer]

Would you suggest forming the group with other members of your firm and practice group? Or was this suggestion geared toward a more informal group of attorneys you may not work with?

[Jim Hassett]

I would definitely recommend working with other lawyers from your own practice group or firm, if that is practical.