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February 13, 2008

These are a few of my favorite blogs

If you have managed to find time to keep up with top legal marketing bloggers over the last few months, you can skip this post, because I’m just going to write about things you’ve already seen.  But if you’re like me, there’s never enough time to keep up.  So here is a two minute tour of the legal marketing bloggers I consult most often.

Of course I must start with Tom Kane.  You may know that Tom co-founded the LegalBizDev Network with me, and that we have worked together on a number of projects over the last few years.  I met Tom over the internet, when I introduced myself as a fan of his blog.  These days, we have a running competition on whose blog gets more hits.  He keeps winning.  For a sample of Tom’s work, just go to the latest post at his Legal Marketing Blog, or try an oldie but a goodie like Why you should hire a coach.

Another of my favorite bloggers (and internet buddies) is Dan Hull, whose blog What About Clients? is always full of surprises.  Where else will you find one post about lawyers' need to write fewer memoes and another linking to a Mardi Gras video and a blawg roundup that includes a description of a bill to ban fat people from eating out in Mississippi (see Are you eating right?).  Before you leave Dan’s blog, be sure to look at his 12 rules of client service. I liked that one so much, that I included it in The LegalBizDev Success Kit.  (Dan and Tom are the only two people not named Hassett who wrote pieces in The LegalBizDev Success Kit.)

The third blog on today’s list came up in Google last week when I was looking for some ideas for a lawyer I’m coaching.  Her billable hours are a little down from her peak year of 2,600 -- that’s right, two thousand six hundred billable hours, an average of 50 hours per week, 52 weeks a year.  She now has two small children at home, but for some reason she still can’t seem to find enough time for business development.  I thought I might find some suggestions for work-life balance on the internet, and the first thing that came up in Google was Arnie Herz’s blog Legal Sanity.  “I know him” I said to myself smugly.  Arnie’s January 30 post “Career customization for lawyers” not only answered my immediate question, it also directed me to all the sources I needed to dig deeper. So if you want to “rethink and revitalize your life in the law” read Legal Sanity not just for advice on how to make a living, but also on how to make a life.

Long-time readers of this blog know that Gerry Riskin is one of the bloggers I quote most often, and he is always ahead of the curve.  Two years ago I was writing about Gerry’s work on Bulletproofing your crown jewel clients, and two weeks ago I was writing about his predictions of a legal slowdown last August, and his January followup for managing partners on how to “recession-proof your law firm.”  If you need to save some time, maybe you should just read Gerry’s blog instead of mine.

The next blogger on my list, Pat Lamb, has been posting less frequently in In Search of Perfect Client Service for the last few months.  He’s been just a little busy founding a new law firm.

It’s called Valorem Law Group, from the Latin word for value, which right away tells you something important is happening here.  One goal of this group of litigators “is to move from hourly work to alternative fee work.”  Everybody’s talking about that sort of thing, but I haven’t seen a lot of firms doing anything about it.  Until Pat and his partners started.  I will probably have to settle for fewer blogs from Pat in these post-Valorem days, but will be extremely interested in tracking his progress in accomplishing his larger goal which “is nothing short of revolutionizing the client-lawyer experience.”

Last but certainly not least, no review of legal marketing bloggers would be complete without Larry Bodine.  On the very first day that I started searching the web on legal marketing, the first name that came up was Larry Bodine.  His Law Marketing Portal is still the first place I look for the latest developments, and his blog frequently introduces me to new trends and research.  My favorite post from the last few weeks summarized statistics from Wisnik Career Enterprises regarding the number of marketing people in large law firms (one marketing person for every 27 lawyers, on the average) and how long they last (3.8 years for Chief Marketing Officers, less for everybody else, bottoming out at 2.2 years for marketing assistants).

If I focused more on solos, I would now proceed to talk about the blogs from Carolyn Elefant and Roger Glovsky (who in his spare time is also my lawyer).  But I’d better stop here, before I dig an even deeper hole for myself.  No list can include everybody, so wherever you stop there will be embarrassing omissions.  And just let me say that if you are a legal marketing blogger who was not mentioned in these first six, you were probably my number seven.


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I always wondered how attorney's landed new business. So I spoke to a friend of mine and he told me that they are getting more and more business from their blog because they are able to position themselves in "regulatory issues" as the defacto expert in their state sort of the way you are doing in your blog. One thing he did say to me was that he was tired of spending a ton of money in Google Adwords to find his clients, since many of the clicks did not convert into clients. Are you finding that you are able to generate new clients as well?

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