Tom Kane and the LegalBizDev Network

I am thrilled to announce that Tom Kane and I are founding a new group to train and certify coaches to use the LegalBizDev process. The LegalBizDev Network will apply proven systems to assure consistently high quality for programs that are too large to be conducted by a single coach.

Tom has been writing and speaking about law firm marketing for nearly twenty years, and is the author of one of my favorite blogs, The Legal Marketing Blog.com. Before founding Kane Consulting Inc., he was chief marketing officer at a 450-lawyer Philadelphia firm, where he managed a staff of 12 marketers responsible for training, coaching, market research, public relations, advertising, client feedback programs, and more. Tom is a former practicing attorney, and is the author of Letters For Lawyers: Essential Communications for Clients, Prospects, and Others, Second Edition published by the American Bar Association.

In the past, when clients asked me how to use the LegalBizDev approach with a large number of attorneys simultaneously, I have talked about my company’s 21 years of experience developing and managing programs with dozens of trainers and thousands of participants. Now I can add that I have been joined by one of the pioneers in the legal marketing movement, who has spent many years in the trenches, learning what really works in large law firms, and what does not.

Tom and I believe that the pace of change is increasing in the legal marketplace, and that law firms will need to continually improve their business development coaching just to keep up. The LegalBizDev Network will help us to maintain a leadership position in this rapidly changing environment. Together, Tom and I will insure that every program leads to immediate and practical results, in a way that fits each firm’s goals and culture. For more, see today’s post in Tom’s blog.

As Humphrey Bogart put it at the end of the movie Casablanca, “I think this is the beginning of a beautiful friendship.”